Learn to fail-Alain Portman.
In this episode Alan Portman explores three types of marketing failures: preventable, process complexity, and circumstances beyond control. The key to success lies in learning, adapting, and coming back stronger.
Alan offers practical advice for marketing managers, addressing challenges such as data privacy regulations and shifting consumer preferences. The focus is on quality, partnerships, and purpose.
Discover the art of personalizing the customer experience through data, automation, and genuine relationships.
We particularly love his unique take on the film Money Ball: “A fundamental lesson from "Money Ball" is the power of saying no. By utilizing data to pinpoint the best opportunities, businesses can save time and resources by avoiding less promising projects.”
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Episode on YouTube